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The Can Opener: because apparently your neck wasn’t suffering enough

The Can Opener: because apparently your neck wasn’t suffering enough

Made for grapplers, it’s a fun way to stand out on the mats, at the gym, or wherever the next round begins.

Stand out on the mats, at the gym, or wherever the next round begins.

Comfort meets quality

Elevate your gear with simplicity and functionality—this rashguard is ready for wherever the day takes you.

Dominate the mats in style with our Street Baiter Shorts. Featuring unique button mappings inspired by arcade machines, these shorts empower you to execute flawless Jiu-Jitsu moves with precision and...

Step into the future of style and performance with our Vapor Wave Collection—a tribute to the retro-futuristic vibes of the '80s and '90s, reimagined for the modern athlete. This collection...

Step into the cage—or your next training session—with the ultimate fusion of style, performance, and durability. Our Blackout Compression Shorts are designed to keep you cool, comfortable, and combat-ready. Featuring...

Our latest creation: the Bait Signature Tee. Crafted from the same ultra-soft fabric as our iconic Swold Man and Diamond in the Bluff shirts, this tee offers unmatched comfort and...

Meet the Bait Sweatpants – your new favorite loungewear essential. Made from the same ultra-soft fabric as our hooded sweater, these sweatpants offer unparalleled comfort and style. With screen-printed logos...

Bait Sweater – your go-to for cozy style and subtle surprises. Crafted from luxuriously soft fabric, this sweater features screen-printed logos and hidden easter eggs waiting to be discovered. Perfect...

Introducing "The Target Shorts" – your secret weapon for intense workouts and fierce training sessions. These shorts aren't just apparel, they're a game-changer. Crafted with cutting-edge technology, these shorts feature...

Step up your game with "Our Take the Bait Compression Pants" – the ultimate fusion of style and performance. In sleek all-black, these pants feature our signature "Take the Bait"...

Dominate the mats in style with our Street Baiter Shorts. Featuring unique button mappings inspired by arcade machines, these shorts empower you to execute flawless Jiu-Jitsu moves with precision and...

Unleash your inner warrior with our Street Baiter Rashguard. Engineered with moisture-wicking technology and compression support, this rashguard ensures ultimate comfort and performance during every roll. Plus, with a rubber...

Step into the world of Brazilian Jiu-Jitsu with our "Diamond in the Bluff" No-Gi Rash Guard. Crafted from a blend of high-quality spandex and nylon, this rash guard offers the...